Advertising

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Jeep Ambient Ad with Typography

The challenge: create a typographic installation in an environment to appeal to urban-dwelling, stylish innovators.

My interpretation: a focus on more intimate spaces, appealing to people who enjoy getting lost around the attractive neighbourhoods in their own city.

The outcome: a day shot and night shot of the type installation in the architectural space next to the Hotel Arts in Calgary. The images mix the desirability of a stylish hotel and lounge with the adventure of uncovering an elusive message that is experienced personally.

Photography Credit: Karen Morley

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Jeep Ambient Ad with Typography Second Variation

Showing varied type revelations according to time of day makes the experience more dynamic and elusive and also more covetable.

Photography Credit: Karen Morley